Simply Style by Fi Website

“I had the best experience working with Sarah on my website. She was professional, creative, and an absolute pleasure to deal with from start to finish.

She really took the time to understand what I wanted and gave great advice to make my ideas even better. Nothing was ever too much trouble, and she explained everything clearly, making the whole process so easy. Her attention to detail was fantastic, and she kept me updated every step of the way.

Not only is she incredibly talented, but she’s also so lovely to work with - friendly, helpful, and genuinely passionate about what she does. The final result was better than I ever imagined, and I couldn’t be happier!

I honestly couldn’t recommend Sarah highly enough. If you need a website, she’s the one to go to!”

- Fiona Colwell, Simply Style by Fi

done   Website Redesign
done   Accessible Website
done   Mobile Responsive
done   Improved UX
done   Booking system

Simply Style by Fi is a personal styling service led by Fiona Colwell, based in Virginia, Co. Cavan. With a professional qualification in Image Consultancy and Personal Styling from the Dublin Institute of Design, Fiona helps women rediscover confidence through expert styling, personal shopping, and invigorating style talks.

Challenges:

The goal was to design a website that truly reflects Fiona’s upbeat, confidence-boosting approach. It needed to be professional, welcoming, visually engaging, and easy to manage, while spotlighting her services and inspiring more women to embrace a style that works for them.

Approach:

  • Warm & Confident Aesthetic: We chose a friendly tone with approachable visuals that highlight Fiona’s expertise and authenticity.

  • Intuitive Structure: Clear navigation presents her core services - Style Consultations, Personal Shopping, and Style Talks - so visitors know exactly how Fiona can help.

  • Social Proof: Testimonials from delighted clients add credibility and showcase real results, earning trust and connection.

  • Seamless Booking Experience: A prominent call-to-action invites visitors to book a free discovery call, designed to convert interest into connection.

WEBSITE REDESIGN

Screenshot of the homepage for Simply Style by Fi
Screenshot of the services page for Simply Style by Fi
Screenshot of the contact page for Simply Style by Fi
Screenshot of the book an appointment page for Simply Style by Fi
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